P O I N T O F P U R C H A S E
BUY-BACK CAMPAIGN POP | Client: Half Price Books | Creative Director: Allyson Bradley | Art Director: Jim Brooks | Copywriter: Meredith Mathews | Awards: Retail Advertising & Marketing Gold Award for Best In-Store Communication 2007 + Featured in P.O.P. Design Magazine + Featured in textbook Copywriting: Successful Writing for Design, Advertising and Marketing by Mark Shaw, published 2009 | More copy samples from this campaign available upon request.
BANNED BOOKS AWARENESS WEEK 2018 POP | Client: Half Price Books | Creative Director, Copywriter & Designer: Meredith Mathews
MOTHER'S DAY 2017 POP SIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Mark McKenzie
FATHER'S DAY 2017 POP BANNER | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director & Copywriter: Mark McKenzie | Awards: 2018 IHAF Gold Environmental Point of Purchase
FATHER'S DAY 2016 POP SIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Mark McKenzie | Award: Dallas ADDY Silver POP
MOTHER'S DAY 2015 POP SIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director & Copywriter: Mark McKenzie | Award: In-House Agency Forum Silver
BOOK DRIVE 2017 POP SIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Mark McKenzie | Copywriters: Meredith Mathews & Mark McKenzie
HOLIDAY 2017 POP SIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Mark McKenzie | Awards: 2018 IHAF Silver Environmental Point of Purchase
HOLIDAY 2015 POP BANNER | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Mark McKenzie
MOTHER'S DAY 2014 POP SIGN | Client: Half Price Books | Creative Director, Art Director & Copywriter: Meredith Mathews
BANNED BOOKS AWARENESS WEEK 2006 POP + COMPANION WEBSITE | Client: Half Price Books | Copywriter: Meredith Mathews | Art Directors: Jim Brooks & Meredith Mathews | Award: Dallas ADDY Silver 2007 + Silver w3 Award
EARTH DAY 2017 SIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Directors & Copywriters: Mark McKenzie & Meredith Mathews
FATHER'S DAY 2015 POP SIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Mark McKenzie
HOLIDAY 2016 POP SIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Mark McKenzie | Copywriter: Meredith Mathews | Awards: Dallas ADDY Silver POP + PRINT Magazine Regional Winner
BANNED BOOKS AWARENESS WEEK 2005 POP | Client: Half Price Books | Copywriter: Meredith Mathews | Art Director: Jim Brooks | Award: Retail Advertising & Marketing Gold Award, Best In-Store Communication 2005
FATHER'S DAY POP SIGN | Client: Half Price Books | Creative Director, Art Director & Copywriter: Meredith Mathews